Grow Your Business Using Social Media Sites

The landscape of marketing has changed drastically with the advent of social media. Small businesses are turning to this new resource as a way to promote their brands. If your business does not have a presence on social media sites, there is no time like the present to get started.

Remember that being a small business owner and being anonymous do not go together. You don’t need to share every personal detail, but you do need to make yourself available to others. People are more comfortable buying from someone they know.

‘Busy’ Small Businesses Continue To Overlook Social Media

Small businesses are either unsure or too busy to fully capitalise on the potential of social media, an industry analyst says, after it was revealed only 27% of SMEs are utilising social media.

This figure comes from a report published by Yellow Pages in partnership with the Australian Interactive Media Industry Association.social media sites for small business

The report is based on a survey of 1,951 Australian SMEs regarding their usage of social media marketing. The survey reveals only 27% of small businesses and 34% of medium businesses have a social media presence.

But other research highlights the widespread use of social media among the general public.

According to social media analytics firm Socialbakers, nearly 55% of the Australian population uses Facebook. That equates to 11.8 million people.

Of those 11.8 million people, the average person spends a staggering six hours per week on Facebook alone.

“It’s clear that social media has enormous potential when it comes to marketing,” says Matt Thomson, co-founder of social media marketing firm Connect Social Media.

“The problem is, most small business owners are unsure and too busy to fully capitalise on social media’s potential.

Important To Create A Presence On Social Media Sites

Remember that being a small business owner and being anonymous do not go together. You don’t need to share every personal detail, but you do need to make yourself available to others. People are more comfortable buying from someone they know.

Social media is a great way to introduce yourself, and your business, to the general public. However, if you link your personal page to your business, remember that everything you say there will be easily available to your customers so keep that feed professional as well.

Simplicity is the name of the game here. Use your social media connections along side your site’s blog page. You can talk about new posts on your social media sites, as well as allowing visitors to subscribe or share via social media. This can get you many more hits than you could using your own promotions.

Try your best to get your company name in the domain of your social media site. You want it to be as easy as possible for your customers to find you. This will also tell your customers that it is your link, not one from a scammer or a phishing site.

Social media is a great way to introduce yourself, and your business, to the general public. However, if you link your personal page to your business, remember that everything you say there will be easily available to your customers so keep that feed professional as well.

Social media is becoming an increasingly important tool in everyday life. This is an inexpensive way to reach millions of potential new customers.

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