How To Run A Successful Email Marketing Campaign?
Creating an email marketing campaign is one of the most effective forms of advertising for small businesses.
In order to be successful on the internet and maximise the benefits of the internet, a small business needs to implement a result driven marketing strategy on the internet.
Getting your email opened is the first step but convincing people to click on your links is the end goal.
Now this is a big topic that incorporates a lot of factors such as design, offer, copy, images, timing and reputation. Together they all play a role in whether email recipients click your links or not.
But where do you start if people are not responding to your email? What do you do if nobody is clicking your links?
To help answer these questions, check out this short video (below) for five practical tips you can implement straight away with your email marketing.
If you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
An effective email marketing campaign can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base.