Mobile Users Getting Smart About Smartphones
Everywhere you look, you see people texting, talking and playing games on their mobile devices. Smartphones, tablets and e-readers are becoming increasingly popular, making them a valuable means of connecting with consumers. Your business must stay accessible to as many mobile users as possible.
It turns out that consumers’ preferences differ greatly in surprising ways, including their choice of mobile device, brand and operating system.
You must consider the target market for your product, then try to look for insight into their opinions.
If you can find that overlapping area in which all wants and needs are fully satisfied, you can achieve incredible buy-in, higher sales and a stronger connection with potential and existing customers. Read on!
Obviously smartphone users share some common characteristics as a whole, but you will find that specific makes and models appear to different demographic groups.
First and foremost, you can be sure that most mobile users are receptive to the idea of using technology to connect with their friends, families and favourite brands. With that in mind, don’t be afraid to try new things regardless of your target market.
Love it or hate it, Apple’s iPhone is probably the most revolutionary mobile device thus far. It’s an image that resounds strongly among its fans. The app store offers thousands of options, many of which are exclusive to iPhone users.
If your company has the budget or technical resources to develop your own app, it would behoove you to do so. Apple users love the latest and greatest technology and creativity, and generously reward brands who recognise that fact.
The Android operating system is the most popular alternative to Apple’s iOs, and is found on a variety of models and from multiple carriers. Samsung, Razr and Sony are only a few of the dozens of brands that rely on Android.
Compared with Apple, there are considerably fewer apps available for use on the Android operating system; this is generally viewed as a weakness.
Consequently, people who use these devices are less likely to access apps. Given the cost of developing an app, your budget might be better served focusing on creating a useful, intuitive mobile version of your site.
With so many new models hitting the market every month, you must be willing to monitor the tech environment. Doing so allows you to identify potential threats and opportunities posed by new entrants.
This also gives you an opportunity to adapt your marketing approach as needed in response to your competitors, consumer preferences and innovations. For example, the iPhone is the clear market leader now, but that is not to say that Android or Windows operating systems will not gain market share in the next few years.
With millions of people tethered to their mobile devices nearly 24/7, it is easy to see why so many companies are eager to take advantage of mobile marketing. By engaging mobile users you will be solidifying your customer base as well as setting up future demand for more as each customer will be more likely to recommend your service.
By familiarizing yourself with the leading mobile devices and platforms, you can develop a more effective marketing campaign. Now that’s smart!