Pinterest Opens Business Accounts

As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.

Previously, businesses weren’t able to set up a Pinterest account under their trading name, instead having to provide a first and last name for a profile.

Now, after specifying their organisation’s name, business owners will be taken through a new user flow that will help them to verify their website and better integrate the Pin It button, Follow button, Profile widget or Board widget to improve engagement with pinners and encourage traffic back to the business’ website.

Businesses with existing Pinterest accounts will be able to convert theirs into the new format, by following some simple steps found here.

New business terms

We now have two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest.

They also enable us to separate the provisions meant for businesses from those meant for regular people. As a result, we updated our user terms to be half as long.

We also took the opportunity to simplify the language as much as possible. Unfortunately, terms of use are one of those documents that requires a certain amount of legalese, so we’ve offered “translations” of these sections, too.

Getting to know businesses better

Whether you’re a publication, brand, designer, blogger, retailer, online merchant, non-profit organization, institution, or local business, we’d like to get to know you better so that we can provide the right tools and support to help you inspire people on Pinterest.

If your organization is new to Pinterest, sign up on Pinterest for a business account. Existing accounts on Pinterest can be easily converted by following the steps on the business site.

Convert your Pinterest account

In this quick Pinterest for Business training video, I walk you through how to convert your Pinterest account to a Pinterest Business Account.

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