Small Business Local Directory Listings

If you want to have a steady stream of clients for your business, you need to constantly and consistently promote it. Today, one of the best methods of promoting both large and small businesses is through social media or social networking sites.

Traditional advertising media is dying and is being replaced with online media, creating a listing in Google’s local directory listings is just one marketing strategy (cheap and effective) that small businesses can use to promote themselves to a wider audience.

Get your location-based pages in the social media.  You should have pages on Google Places, Facebook Pages and Pinterest to start.

Begin with the basics, and set up your business pages to include custom headers and logos. Once you have these pages set up, branch out onto other sites, such as Twitter, Instagram and Google+. google places

The balance of power in local shopping is shifting to online, you need to be in the race to win it!

Google Places showcases your local business

It’s especially important if you don’t have your own website. You can add photos, videos, descriptions of your business, contact information, special offers, a map for your clients to locate you, and company operating hours.

A well written and optimized Google Places Page will also list you higher in Google’s local listings on the internet.

Google Places is a free service supplied by Google to give your small business a presence on the internet.  As a small business owner you can claim your local directory listings and start adding your content.

It’s best that you claim it sooner rather than later to provide more accurate information about your company than can be gleaned from 3rd party sources.

There are only seven places available on the first page of Google, so therefore the listings will need to be properly done, to give the best chance of getting on the first page.

Facebook Pages Targets Market or Location

Social media sites are all about making connections. If you want your Facebook marketing to be effective, your community has to feel like it knows you. Make an effort to interject a bit of your life and yourself into your posts. If people can identify with you, they are much more likely to buy from you.

Facebook Pages drives traffic to your business

Target your followers on Facebook according to their geographic location.  For followers who live near your business location, offer walk in specials that will encourage purchases. Give information about local events that are near your store and encourage your potential customers to stop by and visit while they are in the area.

Invite other local businesses to share your Facebook page if you share theirs. Solidarity among small business owners can go a long way, since word of mouth is one of the best ways to attract new patrons. The more people that have access to your Facebook page, the more likely you will get new customers.

Setting up a Facebook Page is not difficult. Yes, there is a bit of a learning curve, especially if Facebook is new to you. But if you use the internet regularly it likely won’t take you long to figure it out. And for most small businesses an intentional Facebook strategy, well executed, offers significant opportunities over time.

Pinterest Boosts Sales

Since its inception in 2009 thousands of businesses took a leap of faith and used Pinterest to drive brand awareness Pinterest boosts salesand boost sales.  Honestly, with 26.7 million unique visitors last month we all need to get our heads around Pinterest and create boards that add value, as well as, promote brands.

Pinterest has published some of the best business practices that have worked for many online and offline businesses. And oh so Pinteresting, you can now utilize the Profile widget, and Board widget to help you get more engagement from pinners and traffic back your site.

So, take a few minutes and convert to a commercial profile and use these exciting new tools Pinterest is offering.

Local Directory Listings

If you want to get your local business off to a great start with online marketing start with the local listing directories.  You don’t need a website, just an address and a phone number.  You can use a free Facebook page or Google Plus page as your website for most of these directories. They are more concerned that you have a place for customers to go than they are with your website.

If you’ve got a local business, take a few minutes to find a specialized local directory where you can list your business. Even better, find one that does not require you to pay anything for a basic listing.

Small businesses can always use any edge they can get, especially when it comes to marketing. It is not always easy fighting the competition, and for that reason creativity can sometimes be the best solution.

These local listings, together with Google Places are very powerful, and give small business owners the chance to get their business onto the first page of Google in their local area, as well as the other main search engines.


Contact Us

AIMS Accounting Service
22 Swindon Close
Lake Haven NSW 2263
Phone: 02 4392 8720

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