Small Business Social Media Marketing
Employing social media marketing strategies can be a great way to keep in contact with your customer base, and develop relationships. Customers that friend you on Facebook, or follow you on Twitter do so willingly. They want to hear from you.
You can therefore notify them of new upcoming products, sales and discounts, or even just information concerning your business and industry without the fear of being too intrusive.
Getting Your Social Media Marketing Message Across
Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
With an ever-increasing number of online platforms, businesses now have so many choices when it comes to social media. These wide ranging options can also provide a false impression thought – one that says so long as businesses engage with the networks, everything will fall into place.
This is not the case. So although it’s important to create a social media presence, it must be purposeful and strategic otherwise a business’s message won’t get through. Social media needs to be interconnected with a brand, and it shouldn’t have a separate existence to other business activities.
Tips For Investing In Social Media Marketing
- Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to go through copying and pasting a link.
- Get more people subscribing to your social media blog. Add buttons that will allow people to interact with your site by being updated of your new posts. People like to share things they appreciate with all of their contacts. Good buttons would be those for Facebook, Twitter, RSS, email, and LinkedIn.
- Be wary of hiring a social media marketing company. Many of these companies run fraudulent operations to scam inexperienced internet marketing business owners. The companies utilize thousands of fake twitter, Facebook and YouTube accounts, which they create using proxy servers and automated registration bots. Your advertisement it then rarely seen by a real person despite the view count and the large amount of money you have paid the social media marketing company.
- Post content on Digg and Reddit. These websites attract a huge number of readers and most of these people use Twitter or Facebook to repost the articles they find interesting. Make sure you create original content that will make your readers want to share it. Always sign your articles with your name and a link to your main website.
Social networking is here to stay and is growing at a breakneck pace and it gives unbelievable legs to what we used to call referral selling.
You know that if you were any good at business, you would ask your clients if they were happy with your service and also would they be happy to let friends and family know about the service?
In a sense you’re asking people to introduce your business to the circle in which they have influence.
Well now that circle of influence via social networking – Facebook, Twitter, LinkedIn, YouTube etc – is expanding and no small business can afford to ignore it.
Social media marketing can make a real difference in the success of your business. It will increase the scope of your audience and your sales. Establish some precise goals, use the information received from your followers to make improvement and adjustments and continually grow and keep up with this ever-changing marketing technique.
AIMS Accounting Service
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Lake Haven NSW 2263
Phone: 02 4392 8720
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