Central Coast Mortgage Brokers

The Latest Updates To Facebook’s News Feed

The latest updates to Facebook’s News Feed are not only crucial progress from the company as it faces more competitors, but a call to action for SMEs, experts warn.

With more emphasis on photographs and the ability for users to divide their News Feeds into separate categories, social media experts are now saying combining your updates with larger, high quality photographs is more important than ever.

The change – which incorporates elements from other networks such as Google+ – is also set to possibly make Facebook advertising more appealing.

“The majority of people using Facebook are on mobile devices and so visual is definitely the key,” warns CP Communications head Catriona Pollard.

“And that goes for personal pages and company pages as well. Status updates which have images or that are visually appealing tend to get shared more than ones which don’t have images.”

The effect on businesses

But the biggest update businesses need to worry about is pictures. Now, posts which feature pictures are given more prominence on the News Feed by increasing in size.facebook news feed updates

Pictures were already the premium way to share content, ad users are more likely to share a visual than text-based message, but now, experts say, it’s even more important.

“The posts that are the ones which get the most reads and most clicks are those that have an image which relate to the story, and have some content that relates to what the article is about,” Pollard says.

When publications and businesses post a photo, the text is no longer posted separately. Now, the text is put on top of the photo, which makes snappy, more interesting captions all the more relevant.

Behind the news feed redesign

The update is big news for advertisers, whose ads will be much bigger on the News Feed. With Facebook struggling to increase its mobile revenue, this may be a way of clawing more cash from the smartphone format.

The takeaway here for SMEs is how they can make their content more engaging. If businesses are already updating fans with rich, creative content, they shouldn’t stop, but simply try to find ways to marriage that content with high-quality images.

And if businesses are thinking of advertising, now’s the time to jump in. Bigger images may make the ads more effective.

“Ultimately, it’s all about the advertisers,” says Pollard. “The visual stuff is good for the users, but ultimately, the question for Facebook is how it can make that content more engaging.”

 

Contact Us

AIMS Accounting Service
22 Swindon Close
Lake Haven NSW 2263
Phone: 02 4392 8720

Small Business News

Ever since computers became vital business tools, organisations have faced a constant battle when it [...]

Marketers are caught in the eye of the perfect storm. On one hand, we are being pummeled by a wave o [...]

If you’re running a small business and you don’t have the budget or the need for full-time in-house [...]

For the most part, people are very good at picking up on the verbal and visual clues that indicate a [...]

We build companies and products faster these days and we have the potential to fail faster – much fa [...]

Sydney FinTech start-up CurrencyVue has received financial support from the state government’s job c [...]

Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s importan [...]

Employers often get the most out of their employees at the very beginning of their tenure, when the [...]