Use SMS For Mobile Marketing
Every where you go, you can see someone using their mobile phone. Many times they are not using it to talk, but to search the Internet, download an application or use a social networking site. Why not use that knowledge to grow your business?
Why your business needs SMS
SMS is a low-cost, low-entry must-have for micro and small businesses.
Australians send more than 55 million text messages a day – that’s nearly three for every person in the country. And best of all, about 90 percent of these texts are read within three minutes and an estimated 97 percent of messages are opened – a far higher rate than emails.
With these sort of figures and with mobile messaging being the most prevalent form of communication in the world, it is no wonder that over the past decade, many small business owners have benefited from using SMS to communicate with their customers.
The low cost of sending an SMS is a major attraction. Added to that our addiction to mobile phones, and SMS becomes a crucial marketing partner.
The low cost of entry is ideal for startups or established micro or small businesses. Very few have access to the sort of funds required for conventional advertising. SMS is easy to set up and fast to use. You can send a message to all of your customers quickly and efficiently while not distracting you from the day-to-day running of your business.
The only decision you need to make is the format. Today there are several new forms of messaging (that are no longer text-only). Technology has evolved greatly and business people can now use more feature-rich forms of mobile messaging including SMS, MMS (multimedia messaging) and push notifications (through mobile phone apps).
Even though it is often touted as an old technology, SMS, in whichever format you choose to use it, is still one of the most powerful ways to connect with your customers. An estimated 52 percent of the population now have smartphones, but the best thing about SMS is that it can be viewed on all phones.
Use SMS for your mobile marketing if you want a platform with a low cost, a very high open rate, and a platform that’s very flexible. If you’re pushing emails in your mobile marketing campaign, SMS is definitely the way to go, especially if you’re interacting with your customers frequently.